Today I am spending the morning laminating A3 posters and posting them at local shopping centers and youth centers. I get a ton of members this way , and I know this because I ask them when they signed up where they heard about me and my dojo.
I started this post because when I put my posters out I see sooooooo many bad/budget fliers which makes businesses, services and other dojos look like they have a budget service. They might not have a budget service but their flyer design and website tells a different story and in this day and age you need to have professional looking advertising, this includes flyers, website design and more.
For more info on 5 Marketing mistakes Dojos make with their website click HERE <==
Here is my flyer design:
My poster stand out from the crowd because they are colourful, laminated and overall professionally done. There is nothing worse than seeing a Judo coach make their own flyer. Graphic designers don’t do Judo classes so Judo coaches shouldn’t do the job of a graphic designer. unless of course you have skills in that area, then by all means go for it.
When I walk around and post my posters up I see common errors on other posters so I thought I’d post a checklist here before you design your next poster. (Or maybe not design it and get a pro to do it for you)
Although next time I will place a different pic on the front, I would put a pic of a nice happy judo club, or people having fun, not getting someone getting launched by Teddy.
Here is a good flyer design checklist:
1 – overall look
Poster MUST be made by a professional graphic designer full stop.
2- poster must match the color scheme of your website (so people know they got the right business)
3- poster must display BENEFITS to the consumer
4- poster needs contact details (ph, email and address)
5 – poster should encourage people to contact you (once contact is made it’s a lot easier to sign them up)
6 – poster needs a reason to come (free visit, free week, half price judogi etc)
7 – poster must link to website or better still a landing page with a great offer on it.
8- website must have a place where people can contact you (or leave their details for you to contact them)
If you are a Judo club that is in desperate need or an updated website. Let me know and I can make one for you within 72 hours!
I have been building websites for over 8 years now and can make you one that helps generate more people through your dojo doors, which mean not only more students for you, but more people enjoying the benefits of Judo.
Email me at support(at)Judostrength.com