One of the best parts of Judo is learning from people who are better than you. And when it comes to Martial arts marketing Taekwondo and Karate clubs trump Judo 9 times out of 10.
This last week I was posting up some of my posters and came across this poster from a local (and very successful) Taekwondo school. They have close to 300 members and consider themselves a ‘small club.’
After posting up my poster I had a closer look at theirs and saw how much better their poster was to mine.
I will now go back to the drawing board and re-design my poster.
#1: The picture
Mine is of Teddy launching someone, (looks scary)
Theirs is a happy, family friendly club (looks nice)
Mine is too general (advertising all of my programs in one poster)
Theirs is advertising a specific program within the overall club (specific is better)
#3: The offer:
Mine : Offer too small
Theirs: Offer easily seen
Mine: I have a new logo so the logo on the poster doesn’t match the logo on the website (this can confuse customers) Logos must match
thiers: Logo matches website
Mine: No bonus or free stuff from me:
Thiers: Sign up and get a free water bottle
#6: Same offer on poster AND Website :
Mine: My poster says get a free lesson but my website says 2 weeks free for adults and 1 week for kids and teens,
Theirs: 10 week offer and their site mirrors the offer.
I really hope this blog post has helped you think about your promotional material. In the end we need to be learning from people who are better than us. I encourage you to look around at successful TKD, Judo, Kung fun and BJJ schools and look over what they do. but DON’T COPY their work, that is breaching copyright!!
For other blogs on this check these ones out:
I hope this helps you market your dojo better: